INNOVATION    Because the attachment clips stay behind on the bike, when you aren’t riding it just looks like a classic purse with no bulky hardware to bruise the ribs. A military-spec snap keeps the flap securely closed while you ride. The strap can instantly be re-sized or snapped off the Sam Browne posts to tuck inside the bag. Big enough for an iPad, and with two interior slip pockets this purse can carry all the technology and accessories the urban women cyclists need.

OPPORTUNITY    Design a shoulder bag for tablets that is timeless, useful, safe, weather-proof and ultimately easy to attach to any bike.

INSPIRATION    Simple and rugged hand made canvas bags of the early 20th Century.