INNOVATION Clever materials selection and refinement over many rounds of prototypes resulted in an elegantly simple way to instantly mount almost any smartphone to almost any bike. The rich leathers age gracefully and grip bike tubes well. Silicone gripper elastic on the inside keeps it from slipping, custom molded silicone bands stretch to securely hold the phone, and a stiff flat leather strap keeps the phone from flopping around over bumps.
OPPORTUNITY Make it easy and safe to listen to music or use navigation maps on your smartphone while riding a bicycle.
INSPIRATION High-end handmade heritage leather goods meeting the needs of 21st century cyclists