INNOVATION Specially designed pockets are precisely sized for smartphones and have a special tab that holds them in securely. Straps can be adjusted in length for a tote or shoulder bag. Faux fur and memory foam-lined bottom protects laptops.
OPPORTUNITY Make a simply-styled leather tote in a versatile size that can be used comfortably by both women and men.
INSPIRATION The rich, streaky orange of the Douglas Fir floors so common in Portland. Paper grocery bags, and fine Italian totes.