INNOVATION    Rulers laser-etched onto rich leather watchbands make it easy to frequently check small measurements like bolt sizes, part thickness, etc.  Inches on one side, centimeters on the other.

OPPORTUNITY    Add a frequently helpful function to the humble watchband. Luxuriously useful for craftsmen, handymen, mechanics, architects, designers…

INSPIRATION    I considered getting a ruler as my first tattoo, but figured it would be better on my watch band. And I love multi-function accessories.